• “100% Pure” – Public Health Goal Setting

    The “100% Pure” marketing of NZ has been in the news. This blog suggests there is a case for striving to achieve the “100% level” through 100% elimination of a hazard or risk. Namely, tobacco, human papilloma virus (HPV), measles, and rotavirus.
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    Issue date
    15 August 2013
    Author(s)
    Nick Wilson

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