The Briefing

A New Zealand randomized trial of e-cigarettes just published in the prestigious Lancet journal has been touted in the media as showing how good e-cigarettes are for people wanting to quit smoking.  Professory Tony Blakely says this is overstating the study findings.

It is now time to reduce the number and density of retail outlets selling tobacco.  Retail supply restrictions are both a logical component of policies that will achieve a tobacco-free New Zealand by 2025, and what the majority of consumers want.

The “100% Pure” marketing of NZ has been in the news. This blog suggests there is a case for striving to achieve the “100% level” through 100% elimination of a hazard or risk. Namely, tobacco, human papilloma virus (HPV), measles, and rotavirus.