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Having periods can be bloody hard work, but for some people they present additional difficulties because products like tampons and pads are priced out of reach. Period poverty impacts Kiwis everyday and is often an unseen problem. Period products are now available for free in schools in Aotearoa, but what more can be done?


What is Period Poverty? 

Many people experience periods as a mundane, if at times inconvenient, part of their everyday lives. However, periods can present serious ongoing consequences when the prohibitive cost of products such as tampons or pads stops people from going to work or school1-2. Period poverty refers to the specific impact of material poverty on girls, women, trans, and non-binary people who menstruate1. Period poverty is a public health and health equity issue that must be effectively addressed in Aotearoa.

The Impacts of Period Poverty

Educational achievement is related to improved health and better employment opportunities, but research has found that the lack of affordable menstrual products means that some people miss school, tertiary education, or work, or use potentially unsafe alternatives that can cause health problems1-4. Absenteeism due to period poverty can also affect people’s personal finances as they miss out on wages, and reduced labour participation negatively affects the economy at large4.

Limited access to period products is more common for people with low incomes, those experiencing homelessness, or who are part of marginalised communities, thus it compounds existing inequities5. Period poverty has also been linked to poorer mental health, shame, and distress, mirroring other research that shows having unmet basic needs negatively impacts mental health5-6.

In Aotearoa, 12% of high-school students reported that cost was an impediment to accessing menstrual items, with 5% reporting this occurred at least once a month1. Māori, Pasifika, and less well-off students are disproportionately affected by period poverty, as they were more likely to have experienced it and more likely to have missed school as a result1.

Materially driven poverty often combines with other factors such as stigma or taboo around discussing periods, the social determinants of health, and the lack of seriousness attributed to a problem that mostly affects women7-11. Stigma perpetuates the problem and its resultant inequities in educational and employment opportunities8, 11-12. Period poverty is also linked to human rights issues such as the right to education, dignity, and a standard of living adequate for health11-13.

What Solutions Have Been Enacted So Far?

There has been a recent increase in market share for re-usable period products such as menstrual cups, “period pants”, and washable pads14-15. These present the benefit of reduced cost over the long term as the products simply need to be washed before being re-used14-15. They also create less landfill waste thereby reducing the indirect impact of pollution and climate destruction on health15-16. However, there are some barriers to access due to a high upfront cost of some of these products, perceptions around ease of use or efficacy, and difficulties managing the cleaning of such products14-15.

The Warehouse launched a range of pads in 2020 that cost $1 for a pack of ten17 but improving health and educational outcomes should not be reliant on corporate generosity. In 2021, the New Zealand government’s commitment to provide free period products in all schools generated much international interest18-19. However, providing these for free in schools does not address the wider problem of social inequity relating to periods and fails to address the broader issues around stigma, or period poverty experienced by people who are not attending school20.

What More Could be Done?

In Aotearoa, people who are not in school cannot access menstrual products for free. Consequently, the cost of period products remain an impediment to people with periods managing their health in a safe, convenient way, and continue to hinder their free participation in work and extra-curricular areas of life3, 8.

Following the lead of countries such as the United Kingdom and Australia by removing the tax on these products would the first step towards reducing the cost and making them more affordable for all people who menstruate5, 8. This would also help reduce the upfront cost of more sustainable and reusable products such as menstrual cups15, 21.

A further solution would be to have period products subsidised, or paid for in full, by the government in recognition that periods are a costly but unavoidable factor in many people’s lives. Pharmac has previously rejected a proposal to fund or subsidise period products2 claiming there was not enough information to show they offered a therapeutic benefit or were medical devices22, but researchers argue that they are medical products because they are necessary for people with periods8. Removing the costs associated with all menstrual products would help the health system to maintain its commitments to Te Tiriti o Waitangi, as the current principle of Ōritetanga (equity)23 is not upheld when Māori are disproportionately affected by period poverty1. It would also put a wider variety of options within the reach of all people who menstruate and enable them to choose the product that suits them best15, 21.

Of course, achieving health equity for people with periods takes a lot more than cheap pads, it is about viewing effective management of periods as a public health issue and addressing all the relevant factors such as access to sanitary bins, quality education about menstruation, access to menstrual health care, recognition of the impact of period pain, and removal of stigma around periods8, 11, 24. In fact, improving menstrual health has been identified as enabling progress towards the Sustainable Development Goals25. We should aim for menstrual health for all, “a state of complete physical, mental, and social well-being”, rather than period products for some10, p. 32. Nevertheless, reducing or removing the cost of essential period products for all people who menstruate is the crucial first step in achieving health equity around periods in Aotearoa.

*Author details: Claire Marsh is studying a Post-graduate Diploma in Public Health at Te Kunenga ki Pūrehuroa/Massey University. She is also undertaking a PhD in Psychology at Te Herenga Waka/Victoria University of Wellington. Email:

Public Health Expert Briefing (ISSN 2816-1203)


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Public health expert commentary and analysis on the challenges facing Aotearoa New Zealand and evidence-based solutions.


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